Shell Aviation, Accenture, Amex GBT Enhance Avelia as Multi-Supplier SAF Solution

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Shell Aviation, Accenture, and American Express Global Business Travel have upgraded Avelia, the leading book and claim platform, into a multi-supplier solution. This evolution broadens access to sustainable aviation fuel (SAF), enabling more companies to reduce greenhouse gas emissions effectively.

Shell Aviation, one of the largest suppliers of SAF, Accenture, and American Express Global Business Travel (Amex GBT) have announced that Avelia is in the process of evolving to an industry solution with independent data hosting and a multi-supplier model helping users access the GHG benefits1 of SAF from multiple SAF suppliers, including Shell. Avelia’s evolution aims to better meet customer needs, accelerate SAF adoption, and provide companies with a clear, scalable pathway to credible business travel life cycle GHG emissions reductions* from aviation.

This comes at a critical time for the aviation sector. SAF is widely recognised as the most viable solution for reducing* the life cycle GHG emissions of aviation today, with the potential to reduce life cycle GHG emissions by up to 80% compared to conventional jet fuel when used neat.2 However, according to IATA, in 2025, SAF production is expected to reach only 2.1 million tonnes or 0.7% of total jet fuel production3.

Avelia has established itself as the leading blockchain-powered book and claim solution with the aim of scaling sustainable aviation fuel (SAF), reducing the life cycle GHG emissions* of aviation and enabling greater participation in the sector’s decarbonisation efforts. Launched in 2022, Avelia helps companies to access the GHG benefits of SAF without being constrained by its physical availability at specific locations.

As of 31 March 2025, more than 57 corporations and airlines had joined Avelia4 and over 900 retirements had been executed. This contributed to the injection of over 33 million gallons of SAF into the existing global fuel network at 17 airport injection points around the world,5 resulting in over 300,000 tonnes of CO2e6 abated7, the equivalent of over 530,000 passengers flying from London to New York.8

Avelia’s evolution towards an industry-wide solution introduces functionalities that will enhance transparency, flexibility, and industry participation, including:

  • Independent data hosting. With all platform data now hosted and handled by Accenture. Avelia also provides a blockchain-powered transparent, secure, reliable and externally verified platform for accessing and allocating the information for the applicable SAF offering.
  • Multi-supplier solution. Until now Avelia has only accepted SAF supplied by Shell. With this change, Avelia is in the process of evolving from a single-supplier platform to a multi-supplier solution, helping users access the GHG benefits of SAF from multiple SAF suppliers, including Shell. Customers, including airlines, corporations, and freight forwarders, will be able to manage SAF from different suppliers within Avelia, simplifying their SAF overview.
  • BYOS (Bring Your Own SAF) model. Avelia is looking to introduce a BYOS model, which enables airlines to manage more of their SAF portfolio in Avelia, including SAF originally purchased outside of the Shell supply network as well as SAF that otherwise would have been tracked offline and not on a digital registry. This feature will support the use of book and claim solutions for tracking SAF, helping build credibility for book and claim at an industry level and accelerating SAF adoption.
  • Multilateral governance. Avelia is in the process of setting-up a multilateral governance structure to enable multi-party involvement and more transparency information around the Avelia operating procedures.

Raman Ojha, President, Shell Aviation said, “This moment marks a significant milestone not only for Avelia but for the aviation sector. Avelia’s evolution from a single-supplier platform to a multi-supplier industry solution is a powerful demonstration of how collaboration, technology and innovation can accelerate the scaling of SAF. We are proud to help enable broader participation and transparency in the sector’s efforts to reduce life cycle GHG emissions while supporting our customers in reaching their climate goals.â€

Evan Konwiser, Chief Product and Strategy Officer, Amex GBT said, “For the majority of companies, Scope 3 emissions represent the largest share of their total carbon footprint and reducing them can be challenging. As a leading software and services company for travel, expense, and meetings & events, Amex GBT is committed to leading with our customers on decarbonisation. As a partner in Avelia, we continue to grow and evolve the world’s first and now most established book and claim platform for SAF. Together we can accelerate its scale and increase customer access to its environmental benefits.â€

Dr. Jesko-Philipp Neuenburg, Global Travel and Aviation Sustainability Lead, Accenture, said, “Evolving Avelia into a multi-supplier industry solution is a decisive step to scale SAF in aviation, strengthening industry collaboration and resilience while using sustainability as a growth driver. As Avelia’s strategic advisor and technology partner, Accenture continues to shape its evolution while overseeing data processing, and hosting for Shell. This safeguards data compartmentalization and transparency, giving customers clear control. It also builds the secure, scalable foundation needed for a flexible industry platform. Together, we are enabling aviation to advance towards achieving its climate commitments.â€

Footnotes:

  1. Not all offerings are available in all jurisdictions. Depending on jurisdiction and local laws, Shell may offer the sale of Environmental Attributes (for which subject to applicable law and consultation with own advisors, buyers might be able to use such Environmental Attributes for their own emission reduction purposes) and/or Attribute Information (pursuant to which buyers are helping subsidize the use of SAF and lower overall aviation emissions at designated airports but no emission reduction claims may be made by buyers for their own emissions reduction purposes). Different offerings have different forms of contracts, and no assumptions should be made about a particular offering without reading the specific contractual language applicable to such offering.
  2. IATA – Sustainable Aviation Fuel (SAF)
  3. IATA – Disappointingly Slow Growth in SAF Production
  4. Airline carriers and corporations who have signed on to Avelia include Alaska Airlines, Amex GBT, Aon, Bank of America, Cathay Pacific Airways, Delta Air Lines, Emirates, Google LLC, Kintetsu World Express, JetBlue Airways, Rolls-Royce, British Cycling and Yokogawa among others.
  5. Airport injection point locations are Hong Kong, Le Havre France, Singapore Changi, Ontario (California), Los Angeles, Dubai, London Heathrow, London Stansted, Paris Orly, Stockholm Bromma, Stockholm Arlanda, Vancouver, Amsterdam Schiphol, Tokyo, Paris le Bourget, Narita International, Rotterdam The Hague.
  6. CO2e (equivalent) emissions includes CO2, CH4 and N2O.
    Life cycle GHG emissions are calculated on a well-to-wake basis and include feedstock production and collection; feedstock processing, transport, distribution and combustion of SAF.
    The well-to-wake emissions have been calculated as per the SAF’s verified life cycle GHG emissions intensity from the relevant sustainability certification scheme.
  7. Calculated based on representative life cycle GHG emissions intensities of neat SAF and conventional jet fuel, which may vary per production pathway and geographical region.
  8. The number of one-way long haul average passenger flights has been calculated based on the following assumptions, a flight distance between London and New York of 5541km, and an emissions factor for a long-haul flight of 0.102 kgCOâ‚‚e/passenger-km based on UK DEFRA 2022 emissions factors for corporate reporting.

*Compared to conventional jet fuel.